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Does Local Seo Work?

If you own a business or firm, you have already probably heard of something referred as local SEO, if not you have then heard of SEO, Search Engine Optimization. Research has revealed that 50% of search on mobile phones are usually full of local results, with more than 60% leading to purchases. Local SEO is not something hard, as you may think. Local SEO does not only increase traffic to your site but also increases targeted traffic, what does this mean for you? When you look at these two searches, "home décor ideas" and "home décor ideas in Chicago" there are two different types of searches. The first type of search is a broad search which will bring up general info, which the second search is based on location, which tells the Search Engine that the user is probably looking for a local business. We are going to look at local SEO and how it will help you as a firm. To get the best, you will need best local SEO services London has to offer.

Local SEO vs. SEO Most people who have heard of local SEO and SEO digital marketing strategy, they probably think that they are the same thing. This not correct, and at the same time, it might not be as wrong as you think. When it comes to SEO, optimizing you site, whether local, national or international, it all targets one goal, to generate more traffic. Local SEO is a bit different in a few ways. By understanding this you will be able to fully comprehend what local SEO is all about.

Thorough Website Audit and Research This is usually the first step in local SEO campaign. This will mainly involve a thorough look at one's site and analyze the optimization that the site has including its entire code structure. If it does not meet up to the latest code design, it might need to be redesigned.

Local Keyword Search The next step will involve keyword research, which is a process that looks to find the certain phrases that the targeted demographic is searching for. If it is for local SEO, then it will include searching for keywords that a local buyer would intend to search for. This includes keywords for that specific area. This will require that you carefully study the completion so as to comprehend the keywords that will drive people to your site. Having the right SEO consultant company firm by your side will ensure that you get the best out of local SEO. Once you have already found the necessary keywords, the next step will include careful content creation and optimization, building local links and so much more. With the right firm, you will be able to get the SEO solution that you need.

Categories: SEO

Seo Role In Customer Buying Cycle

Doesn'tt matter if you are new to Marketing Your Business, or if you have been doing it for years, you probably would like to know about your Customer's Buying Cycle and the factors which impact it.

However the question is, what is the best way to impact the buying cycle of your customer, so it works out in your favour. For example, if your customer wants to buy clothing online, he or she will probably do a quick search on Google or Bing for the item. They would find two or three sites before he finds the perfect item. Now he can question and compare the product, price and guarantees and so on which help me come to a decision of purchasing.

Here are important stages of a customer buying cycle.

1. Awareness- The customer recognizes a need to avail a product or service.

2. Research- Comparison of choices and research over internet for the best available product within his/her budget is research or consideration.

3. Decision - Customer decides to make the purchase.

4. Purchase - Actual act of buying product or availing a service online

5. Retention - The post purchase service provided by your website to support the customer, so that he/she will continue coming back to you for next transactions is retention or repurchase.

This is how a customer cycle works in majority cases. Now as we have seen search and decision go hand in hand.

Organic Search on the internet is highly dependent on rankings. The search engines like Google and Yahoo try to provide the absolute best search results, to give you exactly what you are looking for. They rank websites and web pages so the most relavent pages appear at the top of the search results.

Your company can try to appear for these searches using a technique called SEO - or Search Engine Optimization. It is an integral part of marketing over internet and plays a vital role in helping a business grow online. This is because there is competition over the web or every single product. Millions of websites market the same product or service and hence it becomes very difficult for a business to gain and retain its customers for a longer time.

This is where you need SEO. SEO helps rank your pages at the top so you get more clicks and customers visit your site. Optimizing your site for organic search interacts with customers and helps them find the best solution available. Similarly, it is also beneficial for businesses because with right SEO techniques, the chances of attracting customers and increasing sales become more prominent.

If you think everyone knows your website and you donât need marketing, you certainly are wrong. Customers conduct continuous research before purchasing anything online. SEO ensures that potential buyers are attracted to your website like a magnet.

How do you engage customers with SEO.

First you target customers through keywords which rank your website high in all search engines where customers look for information in their (research) phase. The technique is simply being present where your target (here customers) and directing them to your business, by offering your products, solutions and services to them.

The most important advantage of local SEO marketing is its cost effectiveness. In present time, there is hardly any medium for marketing which gives high proximity of reaching customers and retaining them for a longer time and in the meagre cost that SEO works with.

Moreover, the sales of the company increase proportionately with SEO, without any potential increase in the marketing cost associated with SEO. This also means your profits increase exponentially. Thus we can conclude, that Search Engine Optimization (SEO) impacts the buying cycle in all its phases and is a one stop solution to attract and retain customers in a cost effective manner.

Categories: SEO