Doesn'tt matter if you are new to Marketing Your Business, or if you have been doing it for years, you probably would like to know about your Customer's Buying Cycle and the factors which impact it.
However the question is, what is the best way to impact the buying cycle of your customer, so it works out in your favour. For example, if your customer wants to buy clothing online, he or she will probably do a quick search on Google or Bing for the item. They would find two or three sites before he finds the perfect item. Now he can question and compare the product, price and guarantees and so on which help me come to a decision of purchasing.
Here are important stages of a customer buying cycle.
1. Awareness- The customer recognizes a need to avail a product or service.
2. Research- Comparison of choices and research over internet for the best available product within his/her budget is research or consideration.
3. Decision - Customer decides to make the purchase.
4. Purchase - Actual act of buying product or availing a service online
5. Retention - The post purchase service provided by your website to support the customer, so that he/she will continue coming back to you for next transactions is retention or repurchase.
This is how a customer cycle works in majority cases. Now as we have seen search and decision go hand in hand.
Organic Search on the internet is highly dependent on rankings. The search engines like Google and Yahoo try to provide the absolute best search results, to give you exactly what you are looking for. They rank websites and web pages so the most relavent pages appear at the top of the search results.
Your company can try to appear for these searches using a technique called SEO - or Search Engine Optimization. It is an integral part of marketing over internet and plays a vital role in helping a business grow online. This is because there is competition over the web or every single product. Millions of websites market the same product or service and hence it becomes very difficult for a business to gain and retain its customers for a longer time.
This is where you need SEO. SEO helps rank your pages at the top so you get more clicks and customers visit your site. Optimizing your site for organic search interacts with customers and helps them find the best solution available. Similarly, it is also beneficial for businesses because with right SEO techniques, the chances of attracting customers and increasing sales become more prominent.
If you think everyone knows your website and you donât need marketing, you certainly are wrong. Customers conduct continuous research before purchasing anything online. SEO ensures that potential buyers are attracted to your website like a magnet.
How do you engage customers with SEO.
First you target customers through keywords which rank your website high in all search engines where customers look for information in their (research) phase. The technique is simply being present where your target (here customers) and directing them to your business, by offering your products, solutions and services to them.
The most important advantage of local SEO marketing is its cost effectiveness. In present time, there is hardly any medium for marketing which gives high proximity of reaching customers and retaining them for a longer time and in the meagre cost that SEO works with.
Moreover, the sales of the company increase proportionately with SEO, without any potential increase in the marketing cost associated with SEO. This also means your profits increase exponentially. Thus we can conclude, that Search Engine Optimization (SEO) impacts the buying cycle in all its phases and is a one stop solution to attract and retain customers in a cost effective manner.
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